Transformational coaching, lifestyle consultation, energy healing, and a broad spectrum of counseling for companies and individuals on the full gamut of tools, technologies and paradigm shifts needed to optimize a new model of “success.”

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Joe Rich, founder and director, carries a degree in health care management, a background in counseling emotionally disturbed inner city teens, running group homes for at-risk youths, and working as an epidemiologist for the CDC. Over four decades he has added to his repertoire of teaching tools certifications in both yoga and life coaching, entrepreneurialism, and mentoring first time business owners.


Joe was told by one of his mentors that in the Aquarian Age everyone will achieve the abstract concept of “consciousness,” and was instructed to teach people how to apply it in their everyday lives. Since 1999, he has brought wisdom and insight to people as to how to achieve this and has counseled others through the process of transformation necessary to do so: to transform the love of power to the power of kindness.


the Center for Applied Consciousness

The business aims to teach a new lifestyle and workstyle, that starts with assisting people in pinpointing habits and patterns that keep them from a balanced and harmonious life and a compassionate way of doing business. We work to help
you transform these into conscious choice, health, and living and working from a foundation of joy.

The impetus for change lies in raising consciousness from micro to macro levels on an array of social issues we face today, and creating experiences for and with people of how inextricably our inner and outer concerns are mirrors of one another in all
realms from health to spirit to environment.  Along with one-on-one or business-wide coaching, Center For Applied
Consciousness also uses a few other modalities to layer in a full spectrum of approaches that illustrate how all of our choices are connected to a bigger holistic picture that is the true “creation” in all we do:

Workshops, Online Classes & Seminars

Educational/Transformational Retreats

Networking gatherings

A teaching kitchen

Also on the team:



Victor Briere, A.D., is the co-founder of the International Institute of Ayurveda, where he serves as a NAMA-recognized Ayurvedic Doctor and Kundalini Yoga Teacher. 


Patrick is a top business leader in an international technology company at the forefront of innovation in product feed development.  He brings with him a passionate enthusiasm in environmental education and activism.