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Transformational coaching, lifestyle consultation, energy healing, and a broad spectrum of counseling for companies and individuals on the full gamut of tools, technologies and paradigm shifts needed to optimize a new model of “success.”

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  • Expert Humanologist

  • Energy Healer

  • Lifestyle Coach

  • Yoga & Meditation Teacher

  • Ayurvedic Practitioner

  • Ayurvedic and Vegan Chef

Love is the only way to grasp another human being in the innermost core of his being.  No one can become fully aware of the very essence of another human being unless he loves him.  - Victor Frankl

Joe Rich, founder and director, carries a degree in health care management, a background in counseling emotionally disturbed inner city teens, running group homes for at-risk youths, and working as an epidemiologist for the CDC. Additionally, he has loved into existence a 40-acre farm breeding Arabian horses, ayurvedic health clinics in America and Italy, and an international school teaching ayurvedic medicine to student-practitioners.  Over four decades he has added to his repertoire of teaching tools certifications in both yoga and life coaching, entrepreneurialism, and mentoring first time business owners.


Joe was told by one of his mentors that in the Aquarian Age everyone will achieve the abstract concept of “consciousness,” and was instructed to teach people how to apply it in their everyday lives. Since 1999, he has brought wisdom and insight to people as to how to achieve this and has counseled others through the process of transformation necessary to do so: to transform the love of power to the power of kindness.


the Center for Applied Consciousness

The business aims to teach a new lifestyle and workstyle, that starts with assisting people in pinpointing habits and patterns that keep them from a balanced and harmonious life and a compassionate way of doing business. We work to help
you transform these into conscious choice, health, and living and working from a foundation of joy.

The impetus for change lies in raising consciousness from micro to macro levels on an array of social issues we face today, and creating experiences for and with people of how inextricably our inner and outer concerns are mirrors of one another in all
realms from health to spirit to environment.  Along with one-on-one or business-wide coaching, Center For Applied
Consciousness also uses a few other modalities to layer in a full spectrum of approaches that illustrate how all of our choices are connected to a bigger holistic picture that is the true “creation” in all we do:

Workshops, Online Classes & Seminars

Educational/Transformational Retreats

Networking gatherings

A teaching kitchen


"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” - Ralph Waldo Emerson

Also on the team:



Victor Briere, A.D., is the co-founder of the International Institute of Ayurveda, where he serves as a NAMA-recognized Ayurvedic Doctor and Kundalini Yoga Teacher.  Victor specializes in diagnostic techniques and counseling.



Jennifer Briere is the head organizer of personal and group retreats, focused on yogic and ayurvedic practices.  She is a certified yoga instructor and also has extensive experience in business operations and management.

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